Corporate Balloon & Promotions, N.A. can design, organize and administer a balloon program for promotions as small as a local business looking to boost community awareness, or as large as the worldwide launch of a product by major corporations.
Essentially, balloon programs can be broken down into three types:
Focused Single Region. This program is geographically focused on a single region that usually does not exceed a 125-mile radius. Occasionally, the balloon may travel to a major event or sponsor location outside this region, however, this is not the primary orientation. Generally, one balloon services this small region.
Focused Multi-Region. This program requires a balloon team dedicated to each major market region, and offers the advantage of providing the opportunity to tailor the program to individual markets, while creating a regional or national identity. Furthermore, by virtue of the increased number of balloons, a higher frequency of impression is gained in each market. Case IH’s balloon program is an example of this type.
Itinerant, Regional, National, or International. The itinerant program typically involves one or a few balloons that service a large geographical area. As such, the balloon(s) typically cater to special events, or make an annual appearance at key locations. An example of this is the America Online hot air balloon program involving key special event appearances around the world.